Spotify launched a new video feed feature on Wednesday that helps users discover new music, podcasts, and audiobooks.
The feature, called “Previews,” prompts users to swipe through to browse new content recommendations. The short videos are similar to TikTok or YouTube Shorts.
The videos showcase the hook of a song or a vital part of a podcast to entice users to save it to their libraries.
- Spotify co-president Gustav Söderström said the company doesn’t want to rely on other platforms like TikTok for discovery.
- Spotify has benefited from music discovered from viral TikTok trends as those songs tend to be streamed more often.
- The new feature comes as TikTok parent ByteDance seeks to expand its music streaming service, Resso, globally.
