Social media short video app TikTok is teaming up with U.K. wellness brands for its new product category.
The company noted the U.K. brands would include Holland & Barrett, Nutravita, and MyProtein.
Last year, TikTok began slowly integrating brands into its new feature, Shop, which offers easier in-app purchasing.
- The new rollout of its wellness product category will start with popular U.K. brands to support users interested in purchasing nutritional products such as protein or supplements.
- The newly released shopping category feature will allow brands to grow their awareness and digital presence through the app.
- TikTok noted that wellness is widely popular on the app, with over 11 billion views on topics such as nutrition, fitness, and health.
