Deadline's Dade Hayes discussed ongoing uncertainty in the film industry around theatrical and streaming windows.
While most theatrical distributors once waited a standard 74 days to bring new films to home video, now studios plan out release schedules on a film-by-film basis.
- In 2022, rentals and sales of films via VOD platforms, digital sales, and physical media brought in a total of around $6.3 billion.
- Total subscription streaming revenue hit $30.3 billion, demonstrating the increasing significance of these services to media companies' bottom line.
- Release plans have become largely unpredictable: "Black Panther: Wakanda Forever" hit both Disney+ and VOD services in February, but is still unavailable as a streaming rental, while "Puss in Boots: The Last Wish" debuted as a premium VOD title three weeks after its debut in theaters, and comes to Peacock this Friday.
