Anheuser-Busch launched a new ad campaign for Budweiser to shift the narrative surrounding the company after partnering with a transgender influencer sparked backlash.
Budweiser’s new ad campaign features an iconic Clydesdale horse galloping through all-American landscapes with men drinking beer together.
- This campaign comes after two weeks of backlash to Bud Light’s partnership with transgender influencer Dylan Mulvaney.
- Mulvaney’s social media post about the partnership drew criticism from some Bud Light enthusiasts, including Kid Rock.
- The new ad campaign doesn’t explain Bud Light’s shift to a transgender actress with a large following on TikTok.
- Bud Light’s marketing director has said that the brand needs to evolve and be more inclusive as it is declining.
- Donald Trump Jr. defended Anheuser-Busch on his podcast, praising the company for donating to Republicans and criticizing "woke" messaging.
- Anheuser-Busch CEO Brendan Whitworth says that the company never intended to divide people and is in the business of bringing people together over a beer.
