April is Adopt-a-Listener Month, as declared by Tink Media.
The podcast PR and growth company has launched an initiative to welcome non-listeners to listen to podcasts.
- The
mission of the initiative is to match non-listeners to the ideal show
for them: "the one that makes a person feel like it was made for them."
- For podcast listeners looking to adopt a listener, there's an Official Adoption Form that enables them to share their adoptee's listening experience.
- When asked why this initiative is necessary, Aakshi Sinha
of Tink Media shared: "Working in the podcasting space means being
surrounded by people who listen to podcasts. It's so easy to recommend
new shows to each other and have conversations around what we are
listening to. Personally, why I love AAL is because I really want that
with my friends and family! The point is not to force anyone to listen
to podcasts, but really hear people's point of view about why they enjoy
what they do and why they maybe HATE podcasts."
- Additionally, they've also created playlists of Podcast Classics and what the team at Tink is listening to. Disclaimer: yours truly was involved in the creation of this podcast playlists.
