Anheuser Busch has launched a lighthearted marketing campaign for Earth Month featuring former NASA and SpaceX astronaut Doug Hurley.
The campaign aims to support the planet's ecological health and well-being to continue growing hops and grains needed to brew beer and help those who drink it.
- The
campaign highlights that carbonated beverages and alcohol are banned in
space due to the lack of gravity preventing carbonation from rising and
turning beer into a foamy mess.
- For every case of Busch Light
sold in April, Anheuser Busch will donate some of the proceeds to One
Tree Planted, its longtime partner.
- Fans can buy Busch Light's new merchandise collection, and all profits will also be donated to One Tree Planted.
- Beer
lovers can join the campaign by sharing comments on why it's better to
remain on Earth drinking beer instead of launching into outer space,
where drinking beer is impossible.
- Busch Light's humorous
approach to the campaign is derived from a serious commitment to the
planet's continued ecological health and well-being.
- The brand has donated over $1 million to outdoors-related causes.
- The
campaign will run from April 1 to April 30, 2023, and one lucky fan
with the most creative case will receive a year's beer supply and a
space helmet.
