D2C maternity brand Hatch is collaborating with FP Movement.
The partnership developed a limited-edition collection available on both brands' websites.
FP Movement is the activewear brand of clothing firm Free People.
- The collaboration provides 15 apparel styles for people in the pregnancy, postpartum, and motherhood phases.
- The collaboration is in line with FP Movement's larger growth and product strategy, reports Retail Dive.
- Hatch's latest collaboration comes after it struck a deal with Marquee Brands.
- The deal gives Hatch's CEO Ariane Goldman North American operational control of Marquee's Motherhood Maternity, Pea in the Pod, and Destination Maternity brands.
