The Numbers: Despite difficulties in the advertising industry, spending on digital advertising is expected to continue climbing through 2026.
Distribution: The percentage of marketing dollars allocated to digital advertising is also expected to increase as the rest of the advertising industry will be more severely impacted by the economic pressures on companies.
Digital Advertising: Digital advertising includes all forms of advertising on internet-connected devices. This includes any ads delivered to computers, phones, or smart home appliances. This ranges from paid search engine placements to email marketing.
