What the numbers say: A survey conducted in March 2022 revealed that over 50% of businesses that have invested in the metaverse have also invested in cryptocurrencies, while NFTs ranked second in terms of investment. The work environment and remote work sector received investment from 40% of respondents, ranking third. Relevance: The data highlights the growing interest and investment in the metaverse, cryptocurrencies, NFTs, and remote work. These trends represent significant shifts in how businesses operate, engage with customers, and leverage digital technologies. Brands that should care: Businesses that use cryptocurrencies and NFTs can use the metaverse to create new and innovative ways to interact with their customers. For example, they can use the metaverse to sell NFTs, host virtual events, and create new payment methods. |
