Only 37% of U.S. viewers who started watching the Rings of Power finished the series.
Amazon's
focus on using its studio division as a driver for its e-commerce
business may affect the quality of the content it produces, reports The
Hollywood Reporter.
- The domestic completion rate for the Rings of Power reportedly fell short of what Amazon had hoped when producing the series.
- The international completion rate for the Rings of Power stood at 45%, slightly better than the results from the U.S.
- A
completion rate of 50% would constitute a mediocre but acceptable
performance, according to the sources cited by The Hollywood Reporter.
- Industry insiders claim that Amazon Studios is haphazard and lacks direction despite its significant financial resources.
- Jennifer
Salke, head of Amazon Studios, said the first season of The Rings of
Power "required a lot of setting up" and added that the next season
offers "a huge opportunity for us."
