Clinique plans to launch a digital storefront in the metaverse.

 

Clinique plans to launch a digital storefront in the metaverse.  The Estee Lauder company is the latest cosmetics brand to enter the metaverse as an e-commerce strategy, following Laura Mercier and Charlotte Tilbury. Clinique’s metaverse experience will operate as a virtual storefront based on a photorealistic 3D environment. It will offer a counter that provides visitors with access to six zones that they can explore as an avatar. Customers will be able to browse and purchase products directly through the virtual store, where they will be able to receive exclusive offers. The environment was developed by metaverse-as-a-service platform firm Journee, which blends e-commerce with gamification.