RollWorks published the findings from its survey among B2B sellers and marketers.
The poll was conducted among 850 B2B sales and marketing professionals in April 2023.
Almost two-thirds of B2B revenue teams that responded believe leads are not dead and never will be.
- However, sales and marketing teams face challenges in finding quality leads and engaging with the buying committee.
- Sellers prefer receiving a high-fit lead with site visits rather than a low-fit lead with a content form-fill from marketing.
- Based on its survey findings, RollWorks recommends a more expansive definition of top-of-funnel with a buying signal-based approach.
