|
What the numbers say: Most Japanese surveyed consumers (51.8%) participated in e-commerce because it allowed them to order at any time of day. Almost half of the respondents said that the ability to have products delivered to their homes was the main reason that they chose to shop online. Product recommendations were the least influential factor in driving e-commerce. Relevance: While the e-commerce industry is growing in most markets, its consumer base is not uniform across countries. Curbside pickup is growing faster than home delivery services in the U.S. e-commerce industry. Curbside pickup allows customers to collect their orders by car at particular times and in specific locations. The Japanese preference for home deliveries and time flexibility indicates that curbside pickup is less likely to be popular in this market. Brands that should care: E-commerce platforms and online retailers operating in Japan may benefit from not investing in curbside pickup as a delivery method. They could also take advantage of the Japanese preference for online savings by emphasizing price discounts. E-commerce platforms and retailers in other countries may also consider conducting extensive market research before trying to replicate the U.S. success of curbside pickup elsewhere. |
