A sports entertainment juggernaut valued at over $21B will be created due to the WWE-UFC merger
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A sports entertainment juggernaut valued at over$21B will be created due to the WWE-UFC merger.
Concerns about the merger among wrestling fans include the prospect of a return to the pay-per-view model for WWE's signature event, WrestleMania.
WWE shares have seen a significant boost of over 50% this year following the announcement of a new deal in April, reaching their highest point in four years.
The WrestleMania streaming rights that are part of the WWE's exclusive streaming agreement with Peacock, the streaming service of NBCUniversal, are scheduled to expire in 2026.
Along with Endeavour (who owns UFC) CEO Ari Emanuel, WWE CEO Vince McMahon will serve as executive chairman of the merged business, which has yet to be given a name.
Some fans are concerned about the shift in the company, speculating whether McMahon will still have control over the creative decisions, which could turn off parts of their fanbase.
