iHeartMedia has launched a new podcast advertising solution named Ruby. The platform specializes in launching and promoting branded podcasts. - The new solution aims to enhance the targeting capabilities and effectiveness of podcast advertisements, utilizing Ruby's advanced AI-powered technology.
- By leveraging Ruby's platform, iHeartMedia claims advertisers can access comprehensive data analytics and audience insights, allowing them to deliver more personalized and relevant podcast ads.
- Ruby has partnered with Saturday Night Live cast member and "Las Culturistas" host Bowen Yang, "Good Morning America" co-host Robin Roberts, Malcolm Gladwell, Betty Who, and Adam Devine.
- The company claims that these branded podcasts will benefit from iHeartMedia's global reach, which it says is larger than the next two podcast publishers combined.
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