Amazon announced plans to include interactive and precise advertising within its Thursday Night Football streaming package.
This will include using AI to help increase the impact of ads on the platform.
This announcement is part of Amazon's effort to expand its advertising business to earn $30B in revenue by 2025.
- Amazon currently reaches 155 million customers through its streaming services, including Twitch, Fire TV, and FreeVee.
- The move highlights Amazon's commitment to being a key player in the advertising industry, which is expected to continue growing in the coming years.
- Amazon also plans to move over 100 Amazon Original productions to FreeVee, its ad-supported streaming service that saw a 68% increase in hours streamed last year.
