Amazon plans to add a ChatGPT-like search feature to its online store, according to Bloomberg. New job postings reveal Amazon's plans to reinvent its search function through the use of large language models.
- One listing for a "Sr Technical Program Manager" says Amazon is working on an "AI-first initiative" to transform how it does search through large-scale and next-gen deep learning techniques.
- Another post for a "Sr SDE, Machine Learning (ML), Amazon Search" says the company is working to enhance shopping on its platform using the conversational capabilities of LLMs.
- The listing called it "a once-in-a-generation transformation for Search."
- According to Bloomberg, Amazon aims to build a new interactive conversational experience for customers, helping them to compare products, receive personalized suggestions, and find answers to product questions.
- When asked about the new AI capabilities, an Amazon spokesperson replied only that the company is "significantly investing in generative AI across all of our businesses."