Google to label AI-created images

To help combat online misinformation, Google plans to roll out new features to its image search to help users spot AI-generated content.

The features, due out later this year, include an "about this image" option and a hidden markup that will help label AI-created images.

  • "About this image" will provide additional details about an image, such as its origin,;when it was first indexed by Google, and where it's appeared online so far.
    • Users will be able to view the details by clicking on an image's three dots in Google Image results.
    • The purpose is twofold: to help users discern whether an image was created using AI and to verify its authenticity through other websites.
  • Google also plans to add an invisible "markup" to any image produced by its AI models to indicate that they were generated by a computer.
    • Although this metadata would not be visible to people, software like Google Search could interpret and label it as AI to warn users.
    • For example, Google could provide a warning that says, "Image self-labeled as AI-generated."
    • Midjourney, Shutterstock, and other publishers have also agreed to adopt the markup.

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