Apple CEO Tim Cook hinted at the company's interest in AI;during its earnings call on Thursday, although he refrained from commenting on any product roadmaps.
;Cook acknowledged the significance of AI, saying that the company views it as "huge" and has already integrated it into features such as its;crash detection;and heart rate
monitoring.
"We view AI as huge and will continue weaving it into our products on a very thoughtful basis," Cook said.
- The CEO still issued a word of caution, saying he thinks "it's very important to be deliberative and thoughtful" about AI and there are "a number of issues that need to be sorted."
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While Microsoft, Google, and others have been bullish on incorporating AI into products, Cook and other Apple leaders have been generally tight-lipped about generative AI and haven't
announced huge product plans.
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Last month, Bloomberg reported that Apple is developing an;AI-powered health coaching service. The AI coach, codenamed "Quartz," would analyze data from a user's Apple Watch to offer
personalized coaching programs for eating, exercise, and sleep.
