What the numbers say: Crypto exchange Bitget’s recent survey of nearly 255,000 adults from 26 countries has shown that Gen Z is the age group most likely to care about crypto regulations while voting for political candidates. 36% of Gen Z respondents said they saw promises regarding crypto as an important factor in elections. Gen Z was respectively followed by millennials, Gen X, and baby boomers. Details: Bitget’s survey also revealed that crypto ownership is most common among millennials, with a 46% rate. Gen X and Gen Z reported almost the same ownership rate, with 25% and 21%, respectively. Baby boomers became the age group having the least crypto adoption, with 8%. Relevance: Crypto has become an important material for election campaigns in the U.S. over the last several years due to its rising popularity. While some lawmakers follow a crypto-friendly approach to receive support from the industry, a remarkable number of politicians, including Sen. Elizabeth Warren (D-Mass.), declared war against the market because of the sudden collapses of high-profile firms and projects in 2022. Warren, famous for her strict approach toward crypto adoption, most recently implied that she was building an anti-crypto army as part of her re-election campaign in a social media post. The post faced a backlash from the crypto community. Brands that should care: Another survey commissioned by the rival crypto exchange Coinbase recently pointed out that crypto ownership covers different political groups almost equally, with 18% from Republicans, 22% from Democrats, and 22% from Independents, proving that it is a bipartisan issue. The poll also showed almost consistent results with Bitget’s survey, revealing that Gen Z and Millennials take the lead in crypto ownership. |
