D2C rug brand Ernesta launched its beta e-commerce program last week.

D2C rug brand Ernesta launched its beta e-commerce program last week.   The launch follows a successful $25M Series A round in November. Ernesta was launched by Peloton co-founders John Foley, Hisao Kushi, and Yony Feng.  Kushi and Foley left Peloton after the firm's restructuring in September 2022. The beta launch comes after Ernesta's successful Alpha program, which was oversubscribed. Ernesta has begun delivering to 3,700 zip codes in New York, Dallas, Miami, and Chicago.