The Figures: Although increasing, support for women's sports remains significantly lower than the interest in men's sports. The FIFA Women's World Cup remains the most popular women's event amongst sports fans.
Social Movement: Relative to the interest in women's sports, social support for the growth of the leagues is high amongst sports fans who believe that these leagues should receive more media attention and investment.
News: Hang Media recently hosted a viewing party for the NCAA Women's Final Four, attracting over one million viewers. It has since hired two female marketing executives to expand its presence within this demographic.