| Google is exploring the use of generative AI to enhance its campaign creation tools. The
search giant aims to accelerate the production of advertising assets,
simplify tasks for digital marketers, and show users more customized
sponsored links. - Google
is bringing more AI into its services amid a drop in ad revenue and
growing competition from platforms like TikTok and Microsoft's Bing.
- Among
other new AI features for Google Ads is an ad strength meter designed
to help marketers assess the effectiveness of an ad or marketing
campaign.
- In 2022, Google debuted automatically created assets (ACA),
which allows Google Ads to generate more headlines and descriptions for
a company's responsive search ads to produce ad content that isn't too
similar to what has already been shown. The tech firm plans to
incorporate generative AI into ACA so that it can be better tailored to
specific searches.
- E-commerce merchants will soon be able to access Google's new Product Studio, which will enable businesses to create higher volumes of product imagery using generative AI.
|
