Oatly, a plant-based food company

 

Oatly, a plant-based food company, has launched a new campaign challenging Big Dairy to reveal its climate footprints.   The company has been a vocal critic of the dairy industry and has previously called for a ban on dairy advertising. The campaign features two-page print ads in major newspapers, with one page showing Oatly's climate footprint and the other offering free ad space to Big Dairy brands willing to share their own. The campaign also includes billboards in Hollywood and Times Square. Oatly hopes to raise awareness of the environmental impact of dairy production and encourage consumers to switch to plant-based alternatives. The company has set a goal of reducing its climate footprint by 70% by 2029.