| Amazon has introduced a new shopping feature called Amazon Anywhere. The new tool will allow in-app purchases within games and applications to enhance the user experience. - The
tool is being launched with Peridot, an augmented reality pet game
allowing players to view and buy relevant products while playing.
- By
incorporating in-app purchases, Amazon seeks to capture gamers'
attention and purchasing power, tapping into a potentially lucrative
market segment.
- This new shopping tool aims to enhance the user
experience by providing a convenient and integrated shopping experience
within the gaming environment.
- Amazon Anywhere allows gamers to access and purchase relevant products seamlessly while playing the game.
- According to a survey by Snap, 92% of Gen Z shoppers want to use AR to assist in online shopping.
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