Scotland-based BrewDog plans to brew in China as part of a deal with Budweiser China to expand sales in the world’s biggest beer market.
Budweiser China would start brewing BrewDog’s Punk IPA, Hazy Jane, and Elvis Juice beers by the end of March 2023.
BrewDog plans to open nine bars in China, adding to the 110 bars it runs worldwide.
- The China deal enables BrewDog to leverage “Budweiser China’s extensive sales and distribution network” to win a portion of the craft beer market.
- BrewDog already has local production in the U.S., Germany, and Australia, reducing the costs and carbon emissions caused by international shipping.
The Punk IPA maker lost its B Corp certification in December 2022 because of complaints over workers' treatment.
