| Outdoor clothing and equipment company The North Face plans to move forward with its second Summer of Pride campaign for LGBTQ+ Pride Month, despite boycott pressure from many right-wing politicians and conservatives. The
company's pride campaign features a video of drag queen Pattie Gonia,
rainbow-themed apparel for adults and children, and T-shirts with the
slogan "outdoors together." - The
North Face responded to complaints on social media, stating that it
believes "the outdoors should be a welcoming, equitable, and safe place
for all" and that its pride month campaign reflects its values of
"creating community and belonging in the outdoors."
- This
is a drastically different approach to Target and Budweiser, two
companies that have also been under fire for promoting LGBTQ+ ads and
products. Retail giant Target
opted to pull remove some of its Pride-themed merchandise from its
shelves due to concerns about employee safety and wellbeing.
- The
North Face has added a "Beyond a month" section to its website, voicing
its consistent support for the LGBTQ+ community. The company claims to
support Brave Trails, a California-based non-profit offering a summer camp for LGBTQ+ youth.
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