Pinterest partnered with Amazon Ads to improve its shoppable content offering.
The deal has made Amazon Pinterest's first third-party advertising partner.
More:
- The multiyear deal will see Amazon display advertisements on Pinterest's visually focused social media platform.
- Users who click the ads be directed to Amazon's platform to complete their purchase.
- The integration will be implemented over several quarters, said Pinterest.
- Pinterest noted that it does not expect the partnership to impact its revenue significantly until next year.
- Pinterest's Q1 revenue and earnings rose 5% YoY to $603M, beating expectations