What the numbers say: The Global FemTech Report by FemTech Analytics revealed that femtech (female technology) VC investments were projected to exceed $1.1B in 2021. Investment in femtech has experienced
remarkable growth since 2012, indicating a rising interest in products, services, and software that leverage new technologies to address women's health. As women's health issues gain more attention and
awareness, the demand for innovative solutions and products in this space is on the rise. As of December 2021, the total funding to the FemTech sector was about $14B, and it reached $16B in total
industry funding in 2022.
Relevance: Women’s healthcare tech companies, also known as “femtech,” did quite a lot better in 2022 in relation to digital healthcare funding. While digital health funding dropped to around $8.6B
in 2022 from $16B the previous year, FemTech’s share skyrocketed. In 2022, FemTech accounted for 13.26% of digital health funding. — the sector’s share of digital health funding was 13.26% in 2022, compared to
8.75% in 2021, 7.6% in 2020, and 11.8% in 2019.
Which brands should care: The growing investments in femtech indicate the recognition of its potential and the commitment to addressing women's specific healthcare needs. This presents an opportunity for entrepreneurs and established companies to contribute to advancing women's health and significantly impact the industry.