Sweetgreen's chief marketing officer Daniel Shlossman joined food-delivery startup Wonder as its first chief growth and marketing officer.



Sweetgreen's chief marketing officer Daniel Shlossman joined food-delivery startup Wonder as its first chief growth and marketing officer. 

Shlossman will be responsible for marketing, digital, partnership, product strategy, and customer experience. His appointment to the role comes as the startup looks to expand its restaurant kitchens with a new category of delivery kitchens called "fast fine." 

Wonder already opened up one such kitchen in Manhattan's Upper West Side in February, with plans to establish nine more outlets across New York City. 

  • The startup, which raised $350M at a $3.5B valuation last year, pivoted its strategy from movable kitchens to fixed locations at the start of this year. 
  • "All the financial metrics—return on capital, profitability, our ability to scale fast—are much better with the fixed location model," said CEO Marc Lore. 
  • Shlossman's chief marketing officer role vacated at Sweetgreen will be filled by co-founder and chief brand officer Nathaniel Ru.

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