ON APRIL 1, CMS DESIGNATED A NEW DURABLE MEDICAL EQUIPMENT DESIGNATION FOR VIRTUAL REALITY COMPANY APPLIEDVR'S RELIEVRX THERAPY, WHICH TREATS CHRONIC LOWER BACK PAIN
The healthcare industry increasingly embraces VR technology, but
widespread adoption
will require regulatory and payer approvals, which can be time-consuming.
Companies in the VR space have options to appeal to providers, market directly to consumers, or seek regulatory and payer approvals.
VR companies can benefit from partnering with clinicians and healthcare professionals to develop technology and address clinical needs.
- AppliedVR's virtual reality therapy for chronic lower back pain received CMS designation, but the reimbursement structure is still being determined.
- Penumbra focuses on the value of its virtual reality system for physical therapy treatments, aiming to appeal to clinicians rather than relying on payer reimbursement.
-
Lack of understanding about the potential of VR among clinicians and patients hinders
broader adoption
.
- Ergonomics, including the bulkiness of headsets, are considered limitations for virtual reality and augmented reality adoption in healthcare.
From effectively treating trauma to organizing medical records,
AR and VR in healthcare
are improving provider-patient interactions in various ways.
