Adobe opens up Firefly to enterprises

 

Adobe is opening up access to its Firefly AI image generator to large business customers with a pledge to pay any legal fees if they're sued by creators for copyright infringement.  Legal uncertainties regarding generative AI and copyright have been hindering business adoption. However, Adobe says Firefly is trained on its copyrighted stock images, openly licensed content (like Creative Commons images), and public-domain content, allowing the company to offer full indemnification to businesses for any content created using Firefly. If a customer faces infringement lawsuits, for example, Adobe will pay damages and provide legal assistance. Enterprise customers will be able to subscribe to company-wide access to the generative AI tools. As part of the deal, businesses can customize Firefly by training it to incorporate their own logos and products, making sure content falls within their brand guidelines. Adobe's 12,000 enterprise customers include Coca-Cola, Walgreens, Home Depot, General Motors, and U.S. Bank. Meanwhile, the publicly available beta of Firefly launched in March. Since then, users have created about 200 million AI-generated images using the model. In May, Adobe offered generative AI tools, still in beta, to Creative Cloud users through Adobe Photoshop. This includes the popular Generative Fill tool, which extends images and adds or removes objects. Adobe Generative Fill: Credit: Adobe