What happened: LinkedIn is the latest company to launch an AI tool for ad campaigns, responding to the growing trend of marketers adopting generative AI. Details: LinkedIn's tool suggests advertising headlines and text copy using OpenAI models. It leverages data from a marketer's LinkedIn page and Campaign Manager settings to offer AI-generated suggestions, which marketers can review and modify to match their strategies. While currently only available to select North American advertisers in English, the tool will expand to more regions and languages soon. Brands that should care: Meta, Google, and Amazon have also jumped on the trend of generative AI in advertising, launching or exploring similar tools in the past few months. Similarly, CRM giant Salesforce just unveiled AI-powered Marketing GPT and Commerce GPT, which bring generative AI to its marketing and commerce clouds. What the numbers say: A LinkedIn-commissioned study found that 55% of surveyed CMOs, CFOs, and senior-level B2B marketers plan to leverage generative AI features to boost efficiency. Another survey, by Salesforce and YouGov, found that marketers believe generative AI could save them an average of five hours of work a week. In that survey of 1,000+ marketers, 51% currently use the AI tools, while 22% plan to adopt them soon. Their top use cases were content creation and writing marketing copy:
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