Advertising giant WPP and Nvidia have partnered to launch an AI-powered content engine for creating ad campaigns. The platform enables WPP's creative teams to generate and customize digital content exclusively for clients. The engine, showcased at a recent event led by Nvidia CEO Jensen Huang, combines 3D imaging software and AI to produce photorealistic images and videos with personalized elements for ad campaigns. - It allows for quick editing and adaptation of these elements across various markets and digital channels.
- WPP, the world's largest advertising agency, said the platform utilizes generative AI tools and content from Adobe and Getty Images to create the visuals.
- The engine was developed using Nvidia's AI technology and Nvidia Omniverse Cloud, its computing platform for digital twins and 3D workflows.
- AI-assisted marketing currently makes up 45% of global advertising and is predicted to generate over $1.3T in ad revenue by 2032.
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