LinkedIn is the latest company to launch an AI tool for ad campaigns, responding to the growing trend of marketers adopting generative AI. LinkedIn's tool suggests advertising headlines and text copy using OpenAI models. - It leverages data from a marketer's LinkedIn page and Campaign Manager settings to offer AI-generated suggestions.
- While currently only available to select North American advertisers in English, the tool will expand to more regions and languages soon.
Meta, Google, and Amazon have also jumped on the trend of generative AI in advertising, launching or exploring similar tools in the past few months. - A survey by Salesforce and YouGov found that marketers believe generative AI could save them an average of five hours of work a week.
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