The news: Marvel's "Secret Invasion" series is facing backlash for using AI technology in its opening title sequence. Directed by Ali Selim, the show's sequence was created by Method Studios using undisclosed AI tools. Details: The series premiered on Disney+ today. While Selim believed the AI-generated imagery suits the show's themes, the use of AI has sparked criticism online. Method Studios credited an AI technical director named Carle Sagan for their work on the sequence. Relevance: Film-making companies have been ramping up their AI usage. One example is 20th Century Fox, which employed IBM's AI system, Watson, to craft a trailer for the horror film "Morgan." The controversy has raised broader discussions about the invasion of AI in Hollywood and its potential impact on job displacement, plagiarism, and ethical crediting. The timing also aligns with the ongoing labor crisis in Hollywood, with a growing demand for job protections against AI technology by unions like the Writers Guild of America. What the numbers say: Vision Research Reports forecasts that the market value of AI in entertainment and media will reach nearly $150B by 2032. Last year, the video production segment led that market. Meanwhile, Goldman Sachs predicts 26% of workers in arts, entertainment, and media could see their jobs exposed to AI automation.
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