Netflix has seen a surge in sign-ups following its recent password sharing crackdown in the U.S. According to analytics firm Antenna, Netflix in late May had the four single biggest days of U.S. sign-ups since it started tracking the data over four years ago. On May 23, Netflix began notifying users about the new policy, which limits accounts to a single subscriber and people in their household. - The streaming service saw the largest four days of user acquisition ever recorded by Antenna, with nearly 100,000 daily sign-ups on May 26 and May 27.
- The average daily sign-ups during the period reached 73,000, which is 102% higher than the previous 60-day average.
- Since May 23, the ratio of sign-ups to cancels is up 25.6% compared to the past 60 days, according to Antenna.
Zoom out: - For those sharing accounts, Netflix offers two options: transferring outside profiles to a new paid membership, or adding an extra outside member to a household for $7.99/month.
- The crackdown is expected to add $1.6B in revenue per year in new subscriptions for Netflix.
Source: Antenna |
