Puma enhanced its metaverse experience.

 

Puma enhanced its metaverse experience.  Customers are now able to buy products in the virtual space using credit cards and cryptocurrency. Puma launched its "Black Station" metaverse experience last September. The company released "Black Station 2" on Tuesday to celebrate its 75th anniversary. The platform has two "worlds" where customers can buy NFTs linked to physical goods.  One of the worlds is inspired by Shibuya in Japan, while the other reflects Berlin's underground club culture.