Shanghai unveiled an action plan to boost metaverse tourism and leverage its advantages for growth. The plan outlines strategic focus areas to enhance Shanghai's competitiveness in the digital era and harness its large-scale cultural and tourism market, advanced digital infrastructure, and thriving innovation culture. The plan includes initiatives such as "Digital Tourism Infrastructure," "Technological Breakthroughs," "New Metaverse Tourism Scenarios," "Digital Art Platforms," and "Immersive Interactive Content." - Shanghai aims to accelerate the construction of key network infrastructure, promote edge computing capabilities, and develop international cultural resource access standards.
- The plan emphasizes digital cultural rights protection research, immersive interactions, and virtual production techniques.
- Shanghai plans to create digital cultural scenes, digitize cultural relics, and encourage immersive tourism experiences in cultural and commercial districts.
- The city will leverage its urban blockchain infrastructure to establish digital creative alliances and promote cross-chain applications of digital artworks.
Last year, Beijing released a two-year metaverse strategy to rejuvenate its tourism sector. - Douyin, one of China's most popular social media platforms, has partnered with China's nine important museums to launch an "online tour" event, allowing netizens to view the exhibition at home.
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