Social media influences the purchasing decisions of 85% of Generation Z consumers

 

Social media influences the purchasing decisions of 85% of Generation Z consumers.  The data comes from a report released by the International Council of Shopping Centers (ICSC) on Wednesday. 45% of Gen Z respondents said TikTok and Instagram influence what they choose to buy. 38% cited YouTube as a key influence, while 24% said they were influenced by Facebook. Only 13% of Gen Z respondents said they buy second-hand items regularly. 45% of Gen Z shoppers said they view fast shipping as a key factor in their shopping experience.