According to Netflix, the company's third annual "Tudum" promotional livestreams brought in around 78 million views across all social platforms on Saturday. That's an 86% increase in viewership over the 2022 Tudum event, which scored around 41.8 million views, and a more than 200% jump over the 2021 event. 2023 Tudum was livestreamed from São Paulo, Brazil. - This was the first year that Tudum also had a live audience component; about 11,000 Brazilian fans attended the three-hour presentation in-person.
- According to Netflix chief marketing officer Marian Lee, many fans attending the live event were moved to tears upon seeing their favorite celebrities in person, calling it "that sort of Beatles moment."
- Among the Netflix A-listers in attendance were Henry Cavill, Gal Gadot, Chris Hemsworth, Arnold Schwarzenegger, Maitreyi Ramakrishnan, Chase Stokes, and Zack Snyder.
|
