Apple has reportedly asked its supplier, Luxshare, to reduce the production of Vision Pro devices by more than 50%.

 

Apple has reportedly asked its supplier, Luxshare, to reduce the production of Vision Pro devices by more than 50%. 

The company is expected to produce around 400,000 Vision Pro devices, down from its plan of producing 1 million devices.

The mixed reality device was initially planned to be launched on June 5, 2023, before being pushed to 2024.

  • Industry experts claim that this deadline setback has to do with Apple's issues with scaling production, something that companies globally have been dealing with since 2020. More specifically, manufacturers are having issues with the Vision Pro's OLED displays, which require new technology.
  • The device was promoted by Apple as a "spatial computing" device and was met with widespread publicity from tech enthusiasts and journalists.
  • China-based Luxshare is Apple's only publically known assembler for the Vision Pro.

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