Foundry acquired D2C personal care brand Blu Atlas.

 

Foundry acquired D2C personal care brand Blu Atlas.  Foundry hopes to benefit from the potential sales of its new acquisition. Foundry is a digital brand platform with a rapidly growing portfolio of men's personal care brands. The brand platform was launched in 2021 with $100M in capital. Investors included LightBay Capital and Monogram Capital Partners. Blu Atlas was launched in January 2022 to develop "clean and effective skincare that worked," according to founder Deep Patel. Foundry CEO Hendre Ackermann said Blu Atlas could generate over $100M in sales in the coming years.