Ulta Beauty is allowing other brands to host livestream events on the company's website.

 

Ulta Beauty is allowing other brands to host livestream events on the company's website.  Ulta partnered with livestream shopping platform Buywith to provide the service. Ulta will allow cosmetics brands to engage with customers direct and in real time through live events. The events are expected to boost product discovery for Ulta's brand partners. It Cosmetics began hosting livestreams on Ulta's website at the end of June. Ulta is in the process of transforming its digital retail operations with Google Cloud's technology and services.