Generation Z's digital engagement with grocers decreased in June.

 

Generation Z's digital engagement with grocers decreased in June.  The data published in PYMNTS' "ConnectedEconomy Monthly Report" indicates different online trends are emerging between generations. Digital engagement with grocery shopping in June fell 10% YoY among Generation Z in the U.S. Digital engagement with grocery shopping rose by 10% YoY among millennials over the same period. A previous PYMNTS survey found that 45% of Gen Z consumers said convenience was a key reason for shifting to online grocery shopping.