Interbrand's 2023 Breakthrough Brands Report revealed that metaverse,

 

Interbrand's 2023 Breakthrough Brands Report revealed that metaverse, AI, and sustainable tech brands are leading the way in disrupting the global market, shaping consumer behavior, and redefining our understanding of the world.  The report highlighted the top 30 innovative brands breaking through the crowded landscape and building strong identities rooted in a clear vision. The top 12 brands are positioning themselves as the next generation of legacy brands. Interbrand identified 18 brands representing emerging trends across evolving beauty and wellness, sustainability and style, food preferences, and next-gen approaches. The report categorized brands into "Arenas" based on the core human needs and cultural shifts they address.  Some notable brands mentioned in the report include OpenAI, Neko Health, Zepeto, Betterhalf, and Fishwife. This is the sixth edition of the Breakthrough Brands Report, which has successfully predicted the rise of famous challenger brands in previous years. More than 50% of this year's Breakthrough Brands have founders or C-suite members who are women or people of color.