Peacock Leads Among SVOD Ad Plans: New data from Antenna indicates that Peacock subscribers opt for an ad-supported plan more than their counterparts on any more subscription VOD service (SVOD). A full 58% of Peacock sign-ups go for the platform's lower-cost ad-supported tier. That's a considerable jump over the next-closest platform; just 43% of Discovery+ subscribers opt for an ad plan. Only around 1/3rd of Disney+ subscribers watch ads, and those numbers dip even further for Max and Disney. (Neither Amazon nor Apple offer ad-supported plans.) Ads Dominate on Peacock: IndieWire quotes a Peacock insider as stating that the "vast majority" of the streamer's 22 million paid subs, as of March of this year, go for the ad-supported "Premium" plan. The service also promotes this plan most heavily and describes it in marketing as its Most Popular. As well, ads have always been a part of the Peacock experience; a free version of the service was available after it first launched in April 2020, but was discontinued this year. And They're Getting More Popular in General: Overall, streaming viewers are far more accepting of ads today than they were even just three years ago. In 2020, 64% of US streaming subscribers said they avoided ad-supported plans whenever possible. Now, Antenna notes that 58% of US consumers opt to view streaming ads either some or all of the time, a considerable shift. |
