Target named Lisa Roath as its new executive vice president and chief marketing officer.

 

Target named Lisa Roath as its new executive vice president and chief marketing officer.  Roath played a key role in growing Target's digital grocery business. Roath was promoted with immediate effect after Target reported flat sales for Q1, 2023. Roath's responsibilities will include creative, guest marketing, retail brand experience, social media, paid media, and marketing strategy. Roath previously served as senior vice president of food and beverage merchandising at Target. Target has faced controversy in recent months after marketing and then pulling items related to Pride Month celebrations.