What the numbers say: 18.6% of Target's sales took place through its online sales channel in 2022, up from 8.8% in 2019. Relevance: Target is the sixth largest retailer worldwide, according to the National Retail Federation (NRF). The COVID-19 pandemic spurred big box retailers such as Target, Walmart, and Costco to increase their e-commerce activity. Like Walmart, Target is leveraging its extensive U.S. store fleet to build out its online order fulfillment capabilities. What's next: Target is adding additional package sortation centers to accelerate its online fulfillment process and lower shipping costs. |
