The Italian banking group Sella launched a new Metaverse 4 Finance acceleration program

 

The Italian banking group Sella launched a new Metaverse 4 Finance acceleration program to accelerate innovation and development in the financial services sector within the metaverse.  Sella plans to invest €1B (~ $1.18B) in the program over the next five years to position itself as a leading player in the emerging metaverse ecosystem. The program will focus on supporting startups and developers working on blockchain, cryptocurrency, decentralized finance (DeFi), and non-fungible tokens (NFTs) in the metaverse space. The company aims to foster collaboration between traditional financial institutions and digital-native companies to drive technological advancements and explore new business models in the metaverse. Sella's Metaverse 4 Finance program will provide mentorship, funding, and access to a network of experts, investors, and potential partners to the selected startups and developers. In June 2023, Sella introduced the AI Business Incubator to support companies with ventures centered around AI-driven financial services.